Privacy Policy

Your privacy and data security are fundamental to our mission of providing trusted wellness guidance.

Last Updated: October 26, 2023

Our Commitment to Your Privacy & Data Security

At Anima Craft, we understand that your health information is deeply personal. We are committed to protecting your personal health information while providing personalized wellness services that respect your privacy. As Boston's trusted resource for adults 35+, our practices are designed to foster trust and ensure your data remains secure and confidential. We believe in complete transparency regarding how we handle your information.

Data Protection Principles

  • HIPAA-compliant data protection for health information
  • Transparent data collection and usage practices
  • User control over personal information and consent
  • Regular security audits and data protection updates
Abstract depiction of data security with a glowing shield over various data points.
Our commitment to safeguarding your digital health.

Have questions? Review our privacy practices and contact us with any questions about your data protection.

What Information We Collect and Why

To provide you with personalized wellness experiences and support your health journey, Anima Craft collects various types of information. We only collect data that is necessary for our services and always with your informed consent where required. Here’s an overview:

This includes details like your name, email address, phone number, and mailing address. We use this to manage your account, communicate with you, and deliver physical products if applicable.
Information from assessments, preferences you share for lifestyle upgrades, and specific health goals. This data is crucial for personalized recommendations but is always handled with the utmost security and privacy, aligned with HIPAA standards.
Anonymous analytics data, IP addresses, cookie information, and session details that help us understand how you interact with our platform, allowing us to improve user experience.
Illustration of a person interacting with a secure digital interface, symbols of personal data around them, protected by a lock icon.
Visualizing responsible data collection for tailored wellness.

How We Use and Share Your Information

Your data empowers us to deliver a more effective and engaging wellness journey. Its primary purpose is always to serve you better. We adhere to strict policies regarding its use and sharing:

  • Personalized Recommendations: We use your health and wellness data to curate content, suggest lifestyle upgrades, and recommend products uniquely suited to your goals. This is the core of our personalized service.
  • Communication: We communicate about your account, service updates, and relevant health insights. You can manage your communication preferences at any time.
  • Platform Improvement: Aggregated, anonymized data helps us understand trends and improve our platform's functionality, content relevance, and user experience.
  • Third-Party Sharing: We do not sell your personal health information. We may share anonymized, aggregated data with trusted partners for analytical purposes or to provide services like secure payment processing. Any sharing of identifiable data will always require your explicit consent.
  • Marketing Communications: With your consent, we may send you marketing communications about new services or promotions. You can easily opt-out of these communications.
Infographic illustrating data flow with secure exchange points, icons for personalization, communication, and analytics.
Transparent data flow for enhanced wellness services.

Your Rights and Control Over Your Data

Your data belongs to you. Anima Craft provides robust tools and processes for you to manage and control your personal information on our platform. We empower you with the following rights:

  • Access Rights
    You can request access to your personal data that we hold, and we will provide it in a readily usable format. Request Data
  • Correction Rights
    You have the right to update or modify any inaccurate or incomplete personal information. Edit Profile
  • Deletion Rights
    You can request the permanent deletion of your account and personal data from our systems (subject to legal obligations). Delete Data
  • Portability Rights
    You can request to receive your data in a structured, commonly used, machine-readable format. Export Data

Data Security and Protection Measures

Securing your data is paramount. Anima Craft implements comprehensive technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

  • Encryption: All data transmitted to and from our platform is protected with HTTPS/SSL/TLS encryption. Sensitive data at rest is also encrypted.
  • Access Controls: Strict role-based access controls ensure that only authorized personnel have access to personal data, and only when necessary.
  • Regular Audits: We conduct frequent security audits, penetration testing, and vulnerability assessments to identify and address potential weaknesses.
  • Staff Training: All Anima Craft employees receive regular training on data privacy best practices and security protocols.
  • Incident Response: We have robust incident response procedures to promptly detect, respond to, and mitigate any potential data breaches, with timely notification as required by law.
  • Compliance: Our security measures are designed to comply with relevant healthcare data protection regulations, including HIPAA.
Futuristic security interface with glowing lock and interconnected abstract data nodes, symbolizing robust digital protection.
State-of-the-art measures ensuring your data's integrity.